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Q&A Knowledgebase

 

 

Getting your own artwork to Admin Design is very simple. Email it direct, bring it in on a USB stick or ask your designer to send it directly to us. We'll check to make sure your artwork meets the specifications below, and if not will let you know.

 

How should I format my artwork?

        The safest file format to send your files to us is PDF. However, we also accept JPG or TIFF files.

        Your artwork should be of high resolution, preferably at least 300DPI.

        Please allow a 3mm bleed on all sides of your artwork. This is the margin that we need when trimming prints.

        Since we allow a 3mm margin for cutting your prints, we recommend not using a frame around the edges.

        Please make sure that all the text and crucial items on your artwork is at least 5mm from the edge of your design.

        Please convert all fonts in your artwork to outlines.

        Make sure your images are in CMYK colours (full colour), not RGB for example.

        You can save your artwork in both Windows or MAC OSX formats.

 

What does bleed mean?

The final format you receive will be slightly smaller than the file you have submitted. Your delivered file should be given a bleed (border) of about 3 mm. Essentially this means you get the size of the print with an added 3 mm on all sides, giving us room to cut your custom print without worrying about annoying white borders. (For example: if you order an A5 format, the size of this is 148x210mm, so therefore the A5 file you send us, should be: 154x216mm.)

The printing and cutting processes have natural movement so using bleed helps to make your project more as you expect.

 

What is CMYK (Full Colour)?

CMYK is the colour spectrum from which full colour is constructed. At the base of full-colour are Cyan, Magenta, Yellow and Key (black). For our standard printing, it is essential that your file is formatted in CMYK colours and not in RGB colours (Red, Green, Blue). The RGB colours displayed on your monitor can in fact vary widely from the print colours (CMYK). Keep in mind that if you convert RGB to CMYK, the printing colour may vary slightly.

 

What is DPI/resolution?

DPI (resolution) stands for 'Dots per inch '. It is a term used to describe how the quality and sharpness of an image is expressed. The higher the DPI (resolution), the more pixels there are and so the sharper the image will be. The resolution of web images is often 72 DPI, whereas the resolution of a file to be printed needs to be about 300 DPI.

 

Images from the internet

It's always tempting to use pictures from places like Google Images. However, it's best to note that most of the images you see on the internet are too low a resolution to be used in printing.

Another consideration is the one of copyright; most of the pictures and logos you see on the internet will belong to someone. They may have spent a lot of money getting a photographer to take the shot, or paid a designer to create the image and would not appreciate you 'stealing' this image for your own purposes.

 

What program's do you recommend using to create a layout?

Programs such as Adobe InDesign, Adobe Illustrator and Adobe Photoshop are the best for creating the desired layout of your print. Of course there are many other programs you can use to create a file, but the most important thing is to submit your files as a print-ready document, so either as a .pdf, .jpg or .tiff. No other document type is suitable.

 

Microsoft files?

Please be aware that if you supply a native Microsoft file such as Word, Publisher, Powerpoint, etc., then the layout will probably not look as expected when printed. This is due to Microsoft changing layouts and fonts to suit each individual machine and computer setup. It's best to send through a print-ready PDF as explained above in How should I format my artwork?

 

Why does the print look different from the document on my screen?

A major cause for this is that a screen uses RGB colours which in simplistic terms is light based colour. Printing colours are made up of CMYK or PMS colours which are pigment based colours. This usually accounts for colour differences.

 

Can you create artwork for us?

If you have any concerns or feel that your artwork is not suitable for printing, we can help recreate or fix it. Contact us with the details and we can give an estimate for this.

 

© Admin Design and Print / last updated May 2018

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